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This web site ms-estates.co.uk states the following, "Experience, local knowledge and professionalism." We noticed that the website stated " We are experienced estate agents specialising in residential sales, property lettings management and student accommodation in Nottingham." It also said " MS Estates is an independent husband and wife run estate agency offering a traditional and tailored personal service as well as expertise in all aspects of the local property market. Calls answered from 7am to 7pm, 7 days a week. Independent husband and wife run business Est 2002." The header had Student accommodation Nottingham as the highest ranking optimized keyword. It is followed by Student accommodation Lenton, Houses for sale in Lenton, and Houses to buy in Lenton which isn't as ranked as highly as Student accommodation Nottingham. The next words ms-estates.co.uk used was Houses in Lenton. Unipol was included but will not be understood by search crawlers.